Johnnie Walker Blue Label Ultra Can Be Fun For Anyone
Johnnie Walker Blue Label Ultra Can Be Fun For Anyone
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Within our quest with the lightest bottle achievable, we took our vision into a staff of pro glassmakers. Discovering shapes and glassblowing procedures to minimise glass use with no compromising durability.
The end result saw glass remaining hand-blown into a teardrop condition. For The 1st time while in the brand’s heritage, the long-lasting sq. Johnnie Walker bottle has actually been reformed.
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the idea of the spear for glass—especially for companies wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to raise the 'collective consume IQ' by rising community awareness of the effects of Alcoholic beverages and supporting accountable consuming.
This can make a discreet opening through which the bottle may be eradicated. Immediately after pouring a glass of the uncommon, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its purely natural resting place and also a testomony to purposeful structure.
In the middle of its 5 years of study, the brand is granted a UK patent4 and also to encourage even more development inside the market – and in a primary for Diageo – a license on the patent will likely be presented over a royalty-totally free basis to any one on earth who wishes to share in these discoveries.
Indeed—this collectible version may be requested online and transported securely towards your doorway with signature confirmation.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxury spirits packaging
We are right here everytime you're prepared to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new merchandise launches and the newest from our planet of whisky.
Diageo has stated which the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was released by a United kingdom retailer and weighed about 298 grams.”
With fewer than 888 bottles introduced globally, Just about every bottle is separately numbered and introduced inside of a luxurious collector’s circumstance.
“Rather then maintain this new understanding near our chest, we’re thrilled to offer a royalty-absolutely free licence to our johnnie walker blue label ultra granted UK patent to the world.
Qualified whisky tasting normally takes apply. Use our do's and don'ts to demystify the working experience and luxuriate in your drams in a whole new way.
This is the 1-off bottle for now illustrating the art with the possible, as being a layout experiment and redefining light-weight as luxurious. We will continue to apply these learnings over the wider Diageo assortment.
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And also this, for The 1st time in Diageo’s history, a license to our patent for mild-body weight glass beverage containers will likely be made available over a royalty-free foundation to all as a way to inspire progress in the wider marketplace.